Privacy Policy

Last Updated: [Insert Date]

Welcome to Endless Play Toys (“we”, “our”, or “us”). As fellow parents, we understand how important privacy is to your family, and we’re committed to protecting yours with the same care we’d want for our own children. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website endlessplaytoys.com.

1. Information We Collect

To provide you with the best shopping experience for developmental toys, we collect:

• Personal Information: When you create an account or make a purchase, we collect your name, email address, shipping address, and payment details (processed securely by our payment partners).
• Order Information: Details about the preschool toys, creative activities, or outdoor play equipment you purchase.
• Device & Usage Data: Information about how you interact with our site, including IP address, browser type, and pages visited.
• Communications: Records of your emails to our parent support team at [email protected].

2. How We Use Your Information

We use your data responsibly to:

• Process your orders for educational toys and ensure smooth delivery
• Provide customer support from our Charlotte-based parent team
• Improve our selection of developmental toys and website experience
• Send order confirmations and shipping updates (you can opt-out of marketing emails)
• Prevent fraud and enhance security for all our parent customers

3. Data Sharing & Disclosure

We value your trust and only share information when necessary:

• Payment Processors: Your payment details are shared with Visa/MasterCard/JCB or PayPal to complete transactions.
• Shipping Partners: We provide delivery companies with your shipping address to get those climbing frames and finger puppets to your doorstep.
• Legal Requirements: We may disclose information if required by law or to protect our rights.

We never sell your personal information to third parties.

4. Data Storage & Security

Your family’s security is our priority:

• All transactions are protected by SSL encryption
• We’re PCI-compliant and work with verified security partners
• Payment details are stored minimally and processed securely
• Regular security audits of our systems

While we implement strong measures, no online system is 100% secure. We encourage parents to use strong passwords and monitor account activity.

5. Your Rights

You have the right to:

• Access, correct, or delete your personal information
• Opt-out of marketing communications
• Request information about data we hold
• Withdraw consent for data processing

To exercise these rights, please contact our parent support team at [email protected].

6. Cookies & Tracking Technologies

Like most websites, we use cookies to:

• Remember your preferences (like currency selection)
• Analyze how parents use our site to improve the shopping experience
• Show relevant products (like preschool learning tools you viewed)

You can control cookies through your browser settings, though this may affect site functionality.

7. International Data Transfers

As we serve customers globally (except certain Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

8. Children’s Privacy

While we sell educational toys for children, our website is not directed at children under 13. We don’t knowingly collect personal information from children without parental consent.

9. Policy Updates

We may update this policy as our toy store grows. Significant changes will be communicated to parents via email or website notice.

Thank you for trusting Endless Play Toys with your family’s playtime needs!